With the development of e-commerce, consumer products in the future will be delivered directly from factories to consumers. This point-to-point consumption form is gradually accepted by people all over the world, because this consumption mode has the following characteristics:  

Merchants side:  

1. No need to rent expensive offline stores, greatly reducing rental expenses  

2. Online consumer traffic is huge  

3, there is no need to do a large amount of product inventory  

Consumer side:  

1. Due to the significant cost savings at the merchant end, the commodity price is low, and the unit price of the goods purchased by consumers is greatly reduced  

2. Consumers do not need to go to offline stores to select products, but go online directly, which saves a lot of shopping time  

3. Consumers can judge the quality of the goods by online product evaluation, which can serve as the basis for purchase  

Based on the above benefits, the future retail will gradually focus on online transactions, and as online suppliers, they are also constantly developing products suitable for consumers, bringing sales revenue with high cost performance.  

Any online sales business, can not avoid to choose the right products, these products, some ready-made, some need to do a little change, some may need to be redesigned, in order to be different from others in the sales end, then the design of the product is particularly important.  

Can design the product, also want to find products manufacturers throughout the parts of the supply chain, can at a low price to product production, because this led directly to the companies to choose products, exactly have market competitiveness, product competition, now is more of a supply chain competition, who can provide cheap and fine products, who can show the advantages in the fierce competition in the market,  Sometimes even a $0.10 difference can create a competitive advantage.  

In future consumer products, whoever can gain an advantage in the integration will gain a competitive advantage in the online market.